I was asked by the digital marketing team at Spotify to create 3 posters to commemorate Maluma's new album in 2020 for the 3 singles he was previewing to fans before the release.
It was great working directly with their creative director Edward Yeung on this.
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MALUMA LAUNCHES EXCITING PROJECT IN HONOR OF NEWLY RELEASED ALBUM
‘PAPI JUANCHO’
Spotify announced the Colombian star’s latest album Papi Juancho on Friday, along with a “campy, overly-scripted” mini-series. The 26-year-old performer teamed up with the digital music service to create three episodes titled Diablo Papi, Radio Papi, and Workout Papi. Fans will be able to hear the inspiration behind three of the Latin Grammy winner’s favorite songs from his newly released album. Each episode will feature a wardrobe, set-design, and scripts with Maluma’s alter-ego Papi Juancho in an 80’s-inspired style that matches up with the specific song he is speaking about.